Matterport 3D tours give buyers the freedom to explore a property online as if they were walking through it in person. For agents and home sellers, this means attracting more serious enquiries, saving time on unnecessary viewings, and reaching buyers who may be relocating or browsing outside regular hours. A Matterport tour adds a level of transparency and trust that flat photos alone can’t provide, helping buyers feel more confident about the property before they even step inside. Listings with 3D tours consistently get more clicks, hold attention longer, and often sell faster — making them a powerful tool to stand out in a competitive market.